Revered Champagne House, Piper-Heidsieck, returns with more signature excitement, innovation, and vivacity than ever before as the Official Champagne of the Australian Open. As the House returns to bring its customary French panache to the adored “Happy Slam”, the formidable doubles partnership will bring memorable and unscripted experiences — uniting people over the love of world-class tennis and Champagne. Here is where you can find Piper-Heidsieck during the summer of tennis:
Piper-Heidsieck Champagne Bar
The increasingly iconic Piper-Heidsieck Champagne Bar will return to its prime location on Rod Laver Arena Terrace to serve tennis fans its suite of signature blends. Raising the House’s collaborations to new heights, creative agency SUBVRT has put a modern twist on the carefully curated layout. Champagne lovers are invited to sip on Piper-Heidsieck’s award-winning varieties while enjoying the sounds of the Piper-Heidsieck Marching Band alongside an array of roving entertainers, and a fresh and varied offering of French-inspired culinary fare from light salads to decadent crepes. You may even be able to catch a glimpse of Piper-Heidsieck ambassadors Thanasi Kokkinakis and Ayan Broomfield. Piper-Heidsieck Champagne Kiosk - In an exciting twist, Piper-Heidsieck is making it easier for tennis lovers to enjoy their champagne on-the-go, with a takeaway offering in the ambient surrounds of Garden Square. The Piper-Heidsieck Champagne Kiosk will serve as the vibrant go-to for fans hustling between show courts or keen to soak up the action on the big screen with a glass of Piper. Both hospitality experiences are open to the public each day of the tournament with no bookings required. On-Court seats by Piper-Heidsieck For fans wanting to live the raw experience of one the world’s best tennis stars, Piper-Heidsieck will once again present the most sought-after seats in the house – the On Court Seats Presented by Piper-Heidsieck. Lovers of the game will be given an exclusive encounter sitting courtside on Rod Laver Arena, mere metres from where history is created and have a chance to experience the best in the VIP Dressing Room.
Le Kiosque by Piper-Heidsieck
In an exciting first for the brand, Piper-Heidsieck is introducing an effervescent accompaniment to its experiences at Melbourne & Olympic Parks, with a twist – Le Kiosque by Piper-Heidsieck located in Garden Square. Le Kiosque will serve as an express bar for those wanting a Champagne on the go, or to soak up the action on the big screen with a glass of Piper. Both hospitality experiences are open to the public each day of the tournament with no bookings required.
On Court Seats Presented by Piper-Heidsieck
For fans wanting to live the raw experience of one the world’s best tennis stars, Piper-Heidsieck will once again present the most sought-after seats in the house – the On Court Seats Presented by Piper-Heidsieck. Lovers of the game will be given an exclusive encounter sitting courtside on Rod Laver Arena, mere metres from where history is created.
More about Piper-Heidsieck:
Founded in 1785, Piper-Heidsieck owes its success to its bold leadership and pioneering spirit with innovation always remaining at its core. As a B Corp Certified company, the House showcases its unwavering commitment towards an inclusive, equitable and regenerative future throughout its entire winemaking ecosystem, community, and workplace.
As The Most Awarded Champagne House of the Century**, Piper-Heidsieck has fostered its reputation of wine excellence well beyond the borders of France to reach Champagne lovers in every corner of the globe. Since 2018, Piper-Heidsieck has been paired perfectly with one of the youngest Chief Winemakers, Émilien Boutillat, who is charged with safeguarding Piper-Heidsieck’s unique philosophy and leading the House into a new sustainable chapter.
By holding a dual certification of VDC and HVE*** in its vineyards since 2015 and joining the IWCA**** in 2022, Piper-Heidsieck continues to improve the quality and authenticity of its wines and acknowledges its global responsibility to positively impact the environment through sustainable practices.
In 2022, Piper-Heidsieck became B Corp Certified by joining a community of companies that are leading a global movement to create positive social and environmental impact. The certification reflects the House’s pioneering ethos and daring initiative to be a driving force of change within the Champagne industry.
Piper-Heidsieck advocates for the arts and film industry and supports not-for-profit organizations that speak to the House’s core values, while also championing diverse and emerging talent within its employees and collaborators around the world.
Since its foundation, Piper-Heidsieck has been free from convention and aspires to innovate and convey self-expression. Today, it brings together Champagne drinkers from 100 countries worldwide, with one bottle popped every six seconds.
For more information visit piper-heidsieck.com or connect with us on Facebook @PiperHeidsieckAustralia or share your Piper-Heidsieck experience on Instagram @piper_heidsieck #AdvantagePiper #BetterWithPiper #GameSetPiper
* Piper-Heidsieck’s Chief Winemakers received the prestigious title of “Sparkling Winemaker of the Year,” awarded by the International Wine Challenge jury in 2004, 2007, 2008, 2008, 2010, 2011, 2012, 2013, and 2021.
** VDC: Sustainable Viticulture in Champagne / HVE: High Environmental Value
*** IWCA: International Wineries for Climate Action